Which of the following is an example of a business investment?
A) net revenue
B) operating profit
C) gross rating points
D) marketing budget
E) profit margin
D
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A director or officer will be held to have failed to act with due care and diligence if he or she:
A. does not personally investigate every facet of every business decision. B. does not personally attend all board meetings, even if insufficient notice is given. C. fails to make a reasonable investigation before making any corporate decisions. D. makes an error acting in the best interest of the corporation.
Answer the following statements true (T) or false (F)
1. There are a nearly unlimited number of topics about which we can share information. 2. A speech about an object can cover anything tangible. 3. A speech about an idea is also known as a concept speech. 4. If you speak on an event, you should have personally witnessed it so you have credibility.
_____ means persuading customers to buy a higher-priced item than they originally intend to purchase
a. Suggestion selling b. Trading up c. Brand cannibalization d. Microtargeting
Sofia is an event planner and is responding to an e-mail request from a client. What should Sofia do during the second phase of the writing process?
A) Check the format of the message. B) Proofread for spelling and grammar errors in the message. C) Determine the best organizational pattern for her reply message to the client. D) Analyze the situation and anticipate how her client will respond to her message.