_____ means persuading customers to buy a higher-priced item than they originally intend to purchase
a. Suggestion selling
b. Trading up
c. Brand cannibalization
d. Microtargeting
ANSWER: b
Trading up means persuading customers to buy a higher-priced item than they originally intend to purchase. To avoid selling customers something they do not want, however, salespeople should take care when practicing trading-up techniques.
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