Establishing a sole proprietorship generally requires the owner to get a charter from the state government.
Answer the following statement true (T) or false (F)
False
Sole proprietorships do not require registration with state government.
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American negotiators and Asian negotiations move through the phases of negotiation differently. Describe the difference.
What will be an ideal response?
Which of the following can be considered as company collateral?
A) catalogues offered by companies giving detailed product information B) interviews with CEOs found in trade publications C) blogs written by customers detailing recent product releases D) company-specific news covered in press releases by PR departments
The limitations in using publicity-based public relations tools stem primarily from the fact that
A. marketers alter the length of publicity releases. B. publicity is never properly managed by media personnel. C. media personnel consider only unfavorable messages as newsworthy. D. it is time-consuming to convince media personnel that the information is newsworthy. E. media personnel control the content of the communication.
What are the differences in trying to stimulate primary demand versus selective demand?
What will be an ideal response?