In the beginning of developing a product the important target consumers are the __________________________.
a. Late adopters
b. Innovators
c. Early adopters
d. Majority
c. Early adopters
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Which of the following is NOT considered an important American subculture by marketers?
A) Hispanics B) African Americans C) the youth market D) opinion leaders E) Asians
In evaluating environmental performance, life cycle assessment (LCA) refers to ______.
a. the environmental impact a product has over the lifetime of the customer b. the environmental impact a product has over the product’s life cycle c. both A and B d. neither A nor B
________ systematically examines corner points, using algebraic steps, until an optimal solution is found
A) The graphical approach B) The simplex method C) Karmarkar's method D) Trial-and-error E) none of the above
The Pregnancy Discrimination Act of 1978 requires that employers
a. provide paid leave to pregnant women. b. provide paid leave to pregnant women and paternity leave to the fathers. c. consider pregnancy as a temporary disability, treating pregnant women as they would any other temporarily disabled employee. d. provide health insurance for the mother and child for the first five years of life.