The ____________________ operator uses one or more wildcard characters to test for a pattern match
Fill in the blank(s) with correct word
LIKE
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Tara Corp reported the following information for 2015 and 2016. Accounts receivable, December 31, 2015 $ 67,000 Accounts receivable, December 31, 2016 63,000 Sales (all on credit)—2016 745,000 How much cash was collected from customers during 2016?
a. $741,000 b. $745,000 c. $749,000 d. $753,000
An accumulation and investment of money over a period of years to pay for the redemption of bonds is called a slush fund
Indicate whether the statement is true or false
Business-to-business marketing differs from consumer marketing in that business-to-business marketing ________
A) is targeted at many individual and household customers B) relies upon frequent impulse purchases C) emphasizes advertising more than any other element of the promotion mix D) typically involves competitive bidding and price negotiations E) usually has one person involved in purchase decisions
BlueFin canned tuna has higher sales than its unbranded rival, even though the unbranded tuna costs $0.45 less per can than BlueFin tuna. BlueFin most likely has ________
A) an aggressive brand personality B) high brand equity C) no brand commitment D) negative brand equity E) low brand relevance