According to Suzanne Zoda, all of the following are recommended in risk communication EXCEPT
A) begin early and initiate dialogue with publics.
B) hide your concerns until later.
C) understand the needs of the news media.
D) anticipate and prepare for hostility.
E) always be honest.
Answer: B
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For public relations practitioners, the most important lesson gained from the News of the World scandal is that:
A) Even Rupert Murdoch is not untouchable. B) Ethics in media are much different than ethics in public relations. C) Trust and brand reputation are fragile commodities. D) What is legal may not be ethical. E) The public is very forgiving.
It’s impossible to listen effectively all of the time
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Print style writing, which is used in traditional publications and on many journalism-based websites, relies heavily on the inverted-pyramid structure. 2. The print style writing approach uses paragraphs of five to six sentences each. 3. In writing for news publications, you strive to demonstrate objectivity. 4. Indirect quotes are taken from the source’s mouth, word for word, and placed into your writing. 5. When the information is vital but the statements your source makes don’t merit a word-for-word recounting, consider using indirect quotes.
Assuming the heart beats once every second, how many times does the heart beat in 1 week?
What will be an ideal response?