Boca Burger's website features information about products, recipes, and nutritional values, but customers cannot actually purchase products from the website. This website is most likely used primarily as a ____ marketing tool.
A) promotional
B) distributional
C) pricing
D) targeting
E) production
Ans: A) promotional
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Howie has been burning the candle at both ends because he had to get another job to help pay for his expensive new car. He can’t sleep at night and is just too exhausted to make it to the gym. Howie is experiencing a ______.
A. intellectual element of stress B. psychological element of stress C. physiological element of stress D. job burnout element of stress
Why is spill-out a concern for marketers conducting a test run of a proposed national media plan in a live test market?
What will be an ideal response?
Incorporating word-of-mouth into promotional efforts is rather effortless for marketers
Indicate whether the statement is true or false
What does the underlined adverb modify? Cheryl worked too quickly, and as a result, she missed several problems
A) a verb B) an adjective C) another adverb