A friend of yours starts his own business. He would like to expand his client base to include the government, but he believes his small business would be ignored. Based on your knowledge from the text, you tell him
A. that he's absolutely right, the government doesn't deal with small businesses.
B. although the government will deal with small businesses, he will never make a profit off a government contract.
C. that any government, federal, state, or local would laugh at the size of his business.
D. the government rarely considers new suppliers when making purchasing decisions.
E. the government buys products from all sizes of business, but there is some red tape.
Answer: E
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________ refers to the collection, deployment, and interpretation of information that allows a business to acquire, develop, and retain customers
A) Market research B) Syndicated research C) Exploratory research D) Customer insights E) Predictive technology
Which of the following best explains why a 40-year-old woman and a 15-year-old boy would interpret an ad for an age-minimizing makeup differently?
A) They respond in contrasting ways to different media. B) They are not equally susceptible to noise. C) They follow different communication models. D) They have different frames of reference. E) One is not as likely as the other to provide feedback.
Convenience Store Chain Emails Good News You are the vice president of operations for a large convenience store chain that is located throughout approximately half of the United States. The chain has undergone some tough financial times, but sales from
the first quarter have exceeded expectations. The company had planned to sell $600 million in merchandise during the quarter and instead sold $650 million. The Western Region was largely responsible for the increase in overall company sales. George Winter, the director of the Western Region, ran a sales promotion contest that boosted his sales results by 20 percent. The contest, called "Just Ask!" required all participants to conduct suggestive selling of merchandise infrequently purchased by customers, such as milk, juice, and bread. The winning district in the contest received $1,000 in prize money, to be split among employees in that store. Required: Write an email message to all employees that conveys the good news and congratulates George Winter.
The ________ system pulls materials, labor, and overhead costs into production under a just-in-time management system
A) purchase-push B) demand-push C) purchase-pull D) demand-pull