What are four distinctive characteristics of a mobile device?
What will be an ideal response?
Four distinctive characteristics of a mobile device include:
1. it is uniquely tied to one user
2. it is virtually always "on" given it is typically carried everywhere
3. it allows for immediate consumption because it is in effect a channel of distribution with a payment system
4. it is highly interactive given it allows for geotracking and picture and video taking
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Intel's loose brick was its narrow focus on complex microprocessors for PCs
Indicate whether the statement is true or false
Which of the following objectives does creation of buyer personas to describe buyers whose
needs will not be met by a product or service achieve? A) checking if a particular product is properly focussed B) helping liquidate inventory or selling product to another company C) allowing the product to penetrate all market segments D) understanding purchase motivation
Which of the following is the most commonly used method for assignment of joint costs?
a. Relative percentage of direct costs basis b. Split-off method c. Average production cost d. Relative sales value
Secondary interventions to deal with workplace stress focus on which of the following:
a. individual workers’ ability to cope with stressful work b. addressing the causes of workplace stress c. removing affected workers from stressful situations d. channels to express grievances relating to stress