According to the text, the collection process of secondary data is ________ compared to the collection process of primary data
A) very involved
B) the same
C) rapid and easy
D) not correlated
E) long and involved
C
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This supportive climate element refers to messages that explain your feelings, reactions, and needs
A) problem orientation B) description C) evaluation D) strategy
Researchers found that goals set at a high, but not unreasonable level of difficulty produce better results than less challenging or easier goals. This definition applies to which characteristic of goal setting theory?
a. Specific goals b. Difficult goals c. Goal acceptance and commitment d. Feedback
Which of the following statements about the sources of competitive advantage is true?
A. Outsourcing certain functions is likely to decrease innovation. B. It is possible to compete without cutting costs and offering attractive prices. C. The best managers and companies deliver all five competitive advantages. D. The faster the product is provided the more innovation suffers. E. Managing the sources of competitive advantage is a zero-sum game where one source improves at the expense of the other.
?The marketing plan is
A. ?a plan of all aspects of an organization's business strategy. B. ?written differently for each SBU. C. ?a written document detailing activities to be performed to implement and control marketing actions. D. ?designed to specify not only marketing, but all other functional areas of business activities as well. E. ?updated only periodically.