This supportive climate element refers to messages that explain your feelings, reactions, and needs
A) problem orientation B) description C) evaluation D) strategy
B
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Purge Purifying Systems, which manufactures filtration systems for industries, has entered into a U. S. $50 million deal with Fabon Fabrics Inc. During a negotiating session, Alex, a member of the sales team reacted, "Who are you trying to kid? You need our company's filtration systems to maintain your product quality. You have to pay an extra $20 per system and just cut costs somewhere else." Monroe, the team leader of the sales team interrupted him and said, "Now wait a minute. These are our friends you are talking to. How about we only charge $10 extra per system and split the shipping charges with you? Does that not sound fair?" Identify the win-lose strategy adopted by the sales team of Purge Purifying Systems.
A. Good guy-bad guy routine B. Lowballing C. Limited authority D. Budget bogey E. Browbeating
Which of the following is true of licensing as a form of global market entry?
A) A company can expand its market reach with almost no capital or marketing costs. B) It allows a licensor to directly involve in the overseas market and user's needs. C) It can restrict the growth of domestic competitors in an overseas market. D) A company's resources cannot be exploited by another company.
Which of the following is the basic internal control procedure with respect to cash receipts?
A) depositing all cash receipts in the bank shortly after the cash is received B) requiring customers to pay with debit or credit cards C) requiring the accountants to make the bank deposits D) preventing collusion
Sometimes marketing research studies lead to the wrong decisions
Indicate whether the statement is true or false