Having enthusiasm for your topic means speaking with sincerity for the topic and with
________ for listeners.
A) purpose
B) empathy
C) preparation
D) consideration
B
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Industrialization, urbanization, and increasing literacy rates were among the factors that made the rise of mass media possible
Indicate whether this statement is true or false.
The bidirectionality hypothesis concerns which of the following?
a. A promise of a future vacation b. A planned holiday activity c. A parent choosing what night is “movie night” and the child choosing the movie to see d. A phone call
Sigrid and Paul are on a date and toward the end of the evening, they find themselves parked on a lonely stretch of road. Paul wants to have sex, but Sigrid isn't sure
As the evening wears on and Paul keeps asking Sigrid for sex, she finally gives in, though she keeps telling herself in her mind that she doesn't want this. How should this situation be viewed? A. This was consensual sex. B. Paul date raped Sigrid since she didn't want to have sex. C. Sigrid led Paul on; therefore, she deserved it. D. This complicated situation could be viewed from either Paul's or Sigrid's point of view.
Answer the following statement(s) true (T) or false (F)
1. The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens. 2. Large companies have very different communications goals than small companies. 3. Marketing and communications have two fundamentally different purposes. 4. Managing media relations and defending your company’s reputation is easier with social media, because communications professionals have more control over the public message. 5. The recent developments in digital media have changed the fundamental relationship between the PR practitioner and the journalist.