Marketing channel members are likely to experience misunderstandings, frustration, and poorly coordinated strategies as a result of
A. channel conflict caused by inefficient communication between channel members.
B. open communication among the channel members.
C. methods of channel coordination designed to reduce ambiguity.
D. negotiating territorial issues among regional distributors of a product.
E. allowing one member of the channel to take the role of channel captain.
Answer: A
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