The important element in psychological pricing is that the price be consistent with the brand image; you can't charge a Rolex price for a Timex watch.
Answer the following statement true (T) or false (F)
True
Marketers believe that consumers are often less concerned with a product's actual price than with its perceived price relative to competitors. Many premium brands, such as L'Oréal, tout the fact that they cost more. Setting a high price to make a product seem more valuable is an example of psychological pricing. Image advertising may be used to justify the higher price. The important thing is that the price be consistent with the brand image; you can't charge a Rolex price for a Timex watch. And similarly, the brand's advertising must be consistent with its pricing strategy.
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Adams Corporation's accounting records include the following items for the year ending December 31, 2019:
The income tax rate for the company is 25%. Prepare Adams' multi-step income statement for the year ended December 31, 2019. Omit earnings per share.
If a merger makes good business sense, an organization might not pursue it due to which of the following reasons?
a. Shareholders may be upset b. It may be too expensive c. The cultures of the two organizations clash d. There is not unanimity among the board
When a project manager imposes a judgment on warring parties, he is involved in:
A) Mediation. B) Elimination. C) Arbitration. D) Acceptance.
Which of the following statements is true regarding a trial balance that balances?
A. There are no missing transactions. B. This equality can only be achieved after closing entries have been recorded and posted to the ledger accounts. C. All transactions have been properly recorded. D. The equality of debits and credits has been proven.