To get us to remember their ad and the product or brand in the ad, advertisers must first
A. offer incentives.
B. create effective PSAs.
C. vary between flighting and pulsing scheduling.
D. get our attention.
E. use persuasion.
Answer: D
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Geoff is a brand manager for a line of hair styling products. He makes decisions about how and when to advertise the products. Geoff fulfills a facilitating marketing function
Indicate whether the statement is true or false
Briefly explain the importance of brands in the business-to-business market
What will be an ideal response?
What is the best advice to follow when participating in workplace conversations?
A) Act professionally in all social situations. B) ?Address all supervisors and customers by their first name. C) ?Avoid praising others so that you do not come across as a "brownnoser." D) ?Feel free to openly discuss your workplace frustrations with all colleagues.
Soon after Victor purchased his new vehicle, he received an e-mail from the company thanking him for his purchase and explaining all the features of his new car. The e-mail also contained a link to the company's 100,000 mile club where customers who have had their vehicles for more than 100,000 miles share stories about positive experiences with the brand. By sending this e-mail, the firm is most likely attempting to
A. reduce cognitive dissonance. B. increase consumer equity. C. assess the customer's lifetime value. D. increase ease of doing business. E. sell additional products.