An opportunity cost is the potential benefit lost by taking a specific action when two or more alternative choices are available.
Answer the following statement true (T) or false (F)
True
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Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace
Indicate whether the statement is true or false
If you want to research how long it will take employees to learn a new system, what type of research would be most effective?
A) Composing a survey B) Conducting an interview C) Gathering secondary research D) Using deep web portals to learn about experiences in other organizations E) Conducting observational research
Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills' ________ phase of its strategic marketing planning process.
A. planning B. evolution C. marketing mix D. control E. implementation
Adam wants to buy a six-passenger car. The salesman tells him that the two-seat sports car Adam sees on the car lot would be just perfect for six people. Adam test drives the car and then buys it
a. Adam has a valid cause of action for fraud. b. Adam is not entitled to relief based on fraud because he was not justified in relying upon the salesman's representation that the car would seat six people. c. The element of scienter is missing in this fact situation. d. The salesman is in a confidential relationship with Adam.