Palova Skin care, a famous cosmetic brand, is successfully engaging in international business with several countries. Contrary to the successes in foreign market, the recent attempts to expand its business in its neighboring country, Arkadas, has been unsuccessful, owing to its strict rules for women and perception of beauty. In this scenario, which of the following is most likely the reason for Palova's failure in Arkadas?
A. Lack of natural resources
B. Physical distance
C. Cultural distance
D. Lack of purchasing power
Answer: C
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