When analyzing the results from multiple studies to make a generalization about a message variable, it is essential that researchers ensure that:

a. the studies followed the same experimental procedure
b. the studies used the same pool of subjects
c. the studies used the same definition of the variable being examined
d. the studies reported the same outcomes.


c. the studies used the same definition of the variable being examined

Communication & Mass Media

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This type of conflict is objectively based and is understood accurately by both people involved

a. parallel b. displaced c. attribution d. latent

Communication & Mass Media

When it is necessary in a speech to explain a term that the audience might not

understand, you should look in a dictionary such as Webster's for a. a definition by classification. b. an operational definition. c. an original definition. d. an analogical definition.

Communication & Mass Media

The conclusion of a speech should accomplish all of the following EXCEPT

A) Introduce new points. B) Review main points. C) Mirror or link back to the preview. D) Present a memorable statement. E) Provide a sense of closure.

Communication & Mass Media

O Brother,WhereArt Thou? was the first feature film to be entirelycolor corrected using digital technology. As aresult,

a. the film shows a realistic, natural colorpalette b. noneofthe colors in thefilm areactuallythecolors filmed c. the film stock is intentionally grainy d. thetimeframe evoked inthenarrativeis not realized in the colordesign

Communication & Mass Media