When it is necessary in a speech to explain a term that the audience might not

understand, you should look in a dictionary such as Webster's for

a. a definition by classification.
b. an operational definition.
c. an original definition.
d. an analogical definition.


a

Communication & Mass Media

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Which term is used by Coombs to reference a sudden, large-scale event that seriously disrupts routines of systems and poses a danger to values and social goals?

a. crisis b. disaster c. problem d. issue

Communication & Mass Media

Which of the following is an accurate statement about the credibility of a speaker?

a. Credibility is enhanced if a speaker quotes an international scholar of limited name recognition rather than a well-known local expert. b. Credibility remains unchanged throughout a speaker’s speech. c. A highly persuasive speaker has greater terminal credibility than initial credibility. d. A speaker will have low initial credibility if the audience knows his or her qualifications before the speech.

Communication & Mass Media

A common but illogical way to counter arguments is to criticize the people who make them. This type of fallacy is called

A. false-cause. B. slippery slope. C. bandwagon appeal. D. ad hominem.

Communication & Mass Media

The ________ meaning of a word is its literal or dictionary meaning.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media