Which term refers to the qualitative value of message exposure through a given medium?
A) reach
B) turnover rate
C) efficiency
D) media impact
E) frequency
C
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Which of the following reflects the "people" component of the marketing mix?
A) the creativity, discipline, and structure brought to marketing management B) the development of new products by the marketers C) the firm's consumer-directed activities D) the right set of processes to guide activities and programs within the firm E) the internal marketing of the firm
Dust-free, clean, and organized stores with updated dressing rooms and kiosks are examples of a retailer's commitment to customer service through
A. tangibility. B. empathy. C. reliability. D. responsiveness. E. assurance.
Expenses are recorded when
A) cash is paid for services rendered B) a bill is received in advance of services rendered C) services are rendered D) none are correct
The first step in making sure you collect on a homeowners' covered loss is
A) documentation. B) notification. C) evaluation. D) arbitration.