Which of the following reflects the "people" component of the marketing mix?
A) the creativity, discipline, and structure brought to marketing management
B) the development of new products by the marketers
C) the firm's consumer-directed activities
D) the right set of processes to guide activities and programs within the firm
E) the internal marketing of the firm
E
You might also like to view...
The comprehensive approach dedicated to continuous quality improvement, training, and customer satisfaction is known as
A. quality rating. B. quality assurance. C. reengineering. D. quality control. E. total quality management.
This question contains two parts; be sure to answer both. First, explain the three key principles that underlie strategic positioning. Next, explain whether strategic management works as well for small companies as it does for large organizations, providing an example of how a small company can offer personal connections as a source of competitive advantage.
What will be an ideal response?
Working capital is computed as current liabilities minus current assets.
Answer the following statement true (T) or false (F)
A(n) ________ is illegal unless it is specifically authorized by state statute
a. unconscionable contract b. gambling contract c. adhesion contracts d. bailment