When messages are transformed into an understandable sign and symbol system by a participant in the communication process, ________ is said to have occurred.

A. encoding
B. feedback
C. noise
D. decoding


Answer: A

Communication & Mass Media

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Bill, a publicistfor a public relationsfirm, wrote content and storiesthat wererejected, and his supervisor told him the material would not appeal to media gatekeepers. What is the most important thing Billshould do to be an effective publicist?

a. Bill must be thoroughly familiar with traditional journalistic news values. b. Bill must know where to find news and how to select the most interesting angle. c. Bill must learn to be an effective problem solver. d. Bill must come up with creative publicity tactics that effectively break through a forest of competing messages.

Communication & Mass Media

Kinesics is a term for a system of studying all of the following nonverbal communication EXCEPT

a. gestures. b. vocal pitch. c. facial expressions. d. posture.

Communication & Mass Media

It is necessary to determine who has presumption in argumentation in order to determine who has the burden of proving a change is necessary

Indicate whether the statement is true or false.

Communication & Mass Media

Audiences are usually motivated to learn about any unfamiliar topic.

Answer the following statement true (T) or false (F)

Communication & Mass Media