Which of the following is NOT a limitation of online reviews?
A) People trust and value positive reviews more than negative reviews.
B) Online reviews can be biased.
C) Raters are influenced by previous, positive ratings.
D) Social influence can lead to disproportionally positive online ratings.
E) Online reviews can be fake.
A
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Everyone in a target market falls into one of five groups based on their willingness to try the innovation, including innovators, early adopters, early majority, late majority, and laggards.
Answer the following statement true (T) or false (F)
In the context of individual influences on consumer buying decisions, which of the following is a similarity between personality and gender?
a. They are personal characteristics that are unique to each individual. b. They are tools that consumers use to recognize their feelings and beliefs. c. They are generally varied over the course of one's life. d. They exert the broadest and deepest influence on consumer buying decisions.
Pyoiunalek's, a restaurant chain, markets and endorses its businesses in other countries by offering buyers the rights to launch and operate the restaurant in that country. It lends financial and marketing assistance to the buyers. In this scenario, Pyoiunalek's is employing the strategy of _____ to reach global markets.
A. foreign franchising B. exporting C. direct investment D. importing
Which of the following refers to a direct request in a marketing message for a specific behavio
a. Call to action. b. Incentive. c. Sponsored action. d. Consumer-solicited content. e. None of these.