__________ refers to the fact that, before CMC, gatekeepers like receptionists and secretaries controlled access to the boss. Now, anyone can have instant access to superiors
Fill in the blanks with correct word
Status-leveling
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In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations b. Showing successful weight losers holding up their old pants c. Using clothing labels found in common shopping malls d. Proving that eating was not as fun as fitting into new clothes
The first advertising agency was founded by
A) Wayland Ayer. B) Benjamin Day. C) William Caxton. D) John Campbell.
Which type of public shares a set of values or characteristics, coming together online, and develops almost instantaneously?
A) functional publics B) diffused publics C) normative publics D) enabling publics E) social media publics
Operational definitions define the topic by explaining what it does.
a. true b. false