Direct-to-consumer news releases are
A) specialized documents used to share relevant information with the news media.
B) compliance documents written for governmental regulatory agencies.
C) financial statements intended for the use of top corporate managers.
D) general purpose tools for communicating directly with customers and other audiences.
E) Twitter-ready statements.
Answer: D
Explanation: D) A direct-to-consumer news release is a general-purpose tool for communicating directly with customers and other audiences.
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