Which of the following statements about advertising is true?
A) Advertising is personal communication from an identified sponsor using the mass media.
B) Consumers perceive advertising as always having a high level of credibility.
C) Advertising can be used to suggest how to compare competing brands.
D) The effect of advertising is more easily measured than the effect of sales promotions.
E) Advertising always relies on factual information.
C
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At the end of October, you and your coworkers decided to bring some fun into the office and wore Halloween costumes. However, your supervisor wasn’t amused, and he has filed a complaint with Human Resources. During a meeting with HR, the Director says “according to the Employee Handbook, you have violated code five, which states that all employees must comply with a professional dress code. Failure to follow the dress code constitutes a violation of university regulations.” Which form of control is being used?
A. bureaucratic B. concertive C. simple D. technological
People who have internalized more than one cultural profile are known as ______.
A. expatriates B. repatriates C. global leaders D. biculturals
The multiplicative form of the systematic component of demand is shown as
A) level × trend × seasonal factor. B) level + trend + seasonal factor. C) (level + trend) × seasonal factor. D) level × (trend + seasonal factor).
Which of the following statements is true of financial forecasts in the financial planning process?
A. The forecast of money the firm needs is estimated by adding the increases in assets and spontaneous liabilities and subtracting the operating income. B. The projected balance sheet method of forecasting financial needs requires only a forecast of the firm's balance sheet. C. The projected balance sheet method forces recognition of the fact that new financing creates additional financial obligations. D. The projected balance sheet method of forecasting financial needs does not consider dividends paid out to shareholders as these are after tax payments from retained earnings. E. The financial forecasts of a firm do not consider the forecasts of the economic prospects for the nation and the industry.