What criteria do marketers need to consider when selecting specific media vehicles?
What will be an ideal response?
Marketers need to estimate audience size, composition, and media cost, so they can use those estimates to determine the cost per thousand persons reached. They also consider audience quality, audience-attention probability, the medium's editorial quality, and extra services.
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Sheena, a salesperson for Myra Designer Wear, works closely with Blossoms Hub, a retailer who sells Myra's products in many major malls and stores in the city. What should Sheena do to maximize her selling opportunities during the expansion phase of the partnering process with this retailer?
A. She should compel the retailer to have regular buying cycles. B. She should offer routine maintenance on all products for free. C. She should engage in full-price selling. D. She should get acquainted with the retailer's needs. E. She should generate more reorders from the retailer.
Equipment with an original cost of $75,000 and accumulated depreciation of $20,000 was sold at a loss of$7,000 . As a result of this transaction, cash would
a. increase by $48,000 b. decrease by $7,000 c. increase by $55,000 d. decrease by $27,000
A good example of collecting behavioral data would be when a store uses scanners to read bar codes on products selected by consumers
Indicate whether the statement is true or false
Indicate how each event affects the elements of financial statements. Use the following letters to record your answer in the box shown below each element. You do not need to enter amounts.(Note that "No Effect" means that the event does not effect that element of the financial statements or that the event causes an increase in that element is offset by a decrease in that same element.)Increase = IDecrease = DNo Effect = NABell Co. provided consulting services for $20,000 cash.AssetsLiabilitiesEquityRevenuesExpensesNet IncomeStmt of Cash Flows???????
What will be an ideal response?