Leah is an award-winning fiction writer. She works out of her apartment. She recently purchased a new desk in which to store her manuscripts and for use when typing up stories for publication. Leah is part of the business market for the desk manufacturer.
Answer the following statement true (T) or false (F)
True
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“The extent to which people accept unequal distribution of power” is which of Hofstede’s cultural dimensions?
a. Individualism b. Power distance c. Uncertainty avoidance d. Masculinity
Describe low-cost and differentiation strategies, and how a business can achieve competitive advantage with either of them.
What will be an ideal response?
A key first step in the analysis of consumers’ consumption chain is:
a. selection b. payment c. search d. awareness of need e. financing
Which of the following is the BEST example of the micro-macro dilemma?
A. A fuel-efficient car may cost more to buy but less to operate. B. High performance cars are fun to drive but may be dangerous to others. C. The economy may be growing, but many people still are not able to buy a new car. D. Imported cars may cost buyers more to buy now but may have better resale value later. E. Many consumers buy imported cars, even though they say they like American cars better.