Select the statements reflecting the general sense of vulnerability that is relevant to target marketing.
A. A person is vulnerable as a consumer because he or she is unable in some way to participate as a fully informed and voluntary participant in the market exchange.
B. A person is vulnerable because he or she is the typical customer for a particular product.
C. A person is vulnerable because he or she is susceptible to some physical, psychological, or financial harm other than the financial harm from an unsatisfactory market exchange.
D. A person may be seen as vulnerable because he or she belongs to some ethnic group, or is poor, or is a resident of a particular neighborhood.
E. A and D.
F. A and C.
Answer: F
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A) a standardization approach B) understand the international market C) create a borderless marketing plan D) think globally, but act locally
The authoritative body currently responsible for establishing accounting practice is the
A) Internal Revenue Service. B) Financial Accounting Standards Board. C) American Institute of Certified Public Accountants. D) Federal Reserve Board.
Discuss why the effective business communicator should vary sentence and paragraph length
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