Successful global integrated marketing communication campaigns include the following tactics, except:

A) a standardization approach
B) understand the international market
C) create a borderless marketing plan
D) think globally, but act locally


A

Business

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Fill in the blank(s) with correct word

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The shipping department confirms the shipment of goods by completing the packing slip and returning it to the purchasing department

a. True b. False Indicate whether the statement is true or false

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Which of the following is the best title for a blog?

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The intangibility element of a service refers to the fact that it

A. can't be held, seen, or touched before the purchase decision. B. can be objectively evaluated. C. requires the ability to provide the service even in times of no demand. D. has value that can only be determined by using subjective criteria. E. can maintain or accumulate good will with customers.

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