Using quotes in a story
a. gives the story credibility
b. enlivens the story
c. breaks the story visually for the reader
d. all of the above
D
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Peter, a young man from South Africa, and Katlyn, a young woman from England, meet in a club in Baltimore. Because of the cultural background differences, Katlyn cannot tell if Peter is flirting with her. Which dialectic may help Katlyn understand this situation?
a. cultural-individual b. personal-contextual c. differences-similarities d. history/past-present/future
Answer the following statement(s) true (T) or false (F)
1. The text states that Caribou experienced a 19 percent year-over-year increase in social media engagement across channels as a result of its campaign. 2. As a result of the Caribou campaign, its Facebook, Pinterest, Twitter followings all grew by 50 percent or more year-over-year. 3. Flag for All Mississippians Coalition used an online survey to measure sentiment about changing the flag. 4. The Mississippi Flag campaign relied on television news coverage to raise awareness. 5. The Mississippi Flag campaign used Facebook to keep interested parties up to date about the campaign.
Which of the following is not a purpose for forming a strategic alliance?
a. to share capital and costs b. to gain access to new markets c. to gain ownership of new assets d. to reduce risk e. to increase shareholders’ value
When asked a negative question by an audience member, it is best to _________ it
Fill in the blank(s) with the appropriate word(s).