The manufacturers of some best-selling products often stage events in which people are paid to act as interested buyers standing in long queues to purchase the products. Which of the following strategies is being illustrated in the given scenario?
A. the creation of video news releases
B. the use of sponsorships
C. the staging of press conferences
D. the use of press releases
E. the management of publicity
Answer: E
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?If sales of a firm exactly equals investor expectations, stock price of the firm
A. is expected to increase. B. is expected to decrease. C. is expected to remain the same. D. ?can increase or decrease depending on the volume of stocks being traded.
Which of the following is true of misrepresentation in contracts?
A. Misrepresentation cannot result from an honest mistake or negligence. B. A victim has to show detriment from misrepresentation to cancel a contract. C. A mere untrue assertion is sufficient for proving misrepresentation. D. Statements of opinion serve as a basis for rescission.
The total cost of the optimal solution to a transportation problem:
A) is calculated by multiplying the total supply (including any dummy values) by the average cost of the cells. B) cannot be calculated from the information normally included in a transportation problem. C) can be calculated based only on the entries in the filled cells of the solution. D) can be calculated from the original northwest-corner solution. E) is found by multiplying the amounts in each cell by the cost for that cell for each row and then subtracting the products of the amounts in each cell times the cost of each cell for the columns.
The ________________________ is based on all associations between the brand, and the cognitive and affective elements in the consumers' minds.
a. Brand attributes b. Brand personality c. Brand identity d. Brand image