Governments being asked to regulate driving distractions are examples of a public policy:
A. Tool.
B. Goal.
C. Effect.
D. Input.
Answer: D
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Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?
A) basic data B) primary data C) complex data D) secondary data E) standardized data
The basic assumption of standardization
A. can be seen to contradict the basic marketing principle. B. operationalizes the primacy of the consumer. C. addresses the tension between need and desire. D. is that markets like consumer goods.
Which of the following statements is true of the Federal Trade Commission Act (FTC Act)?
A) It can sue only in state courts to obtain compensation on behalf of consumers. B) It usually cannot enforce a cease-and-desist order in any case of violation. C) Section 5 of the FTC Act excludes monitoring of firms indulging in any consumer malpractice. D) It has been used extensively to regulate business conduct.
Tailoring a strategy to fit the circumstances of emerging country markets does not typically involve
A. competing on the basis of low price. B. modifying aspects of the company's business model to accommodate local circumstances (but not so much that the company loses the advantage of global scale and global branding). C. transforming the local market to better match the way the company does business elsewhere. D. avoiding those emerging markets where it is impractical or uneconomic to modify the company's business model to accommodate local circumstances. E. developing a strategy for the short-term and forget about a long-term strategy because conditions in emerging country markets change so rapidly.