Tailoring a strategy to fit the circumstances of emerging country markets does not typically involve
A. competing on the basis of low price.
B. modifying aspects of the company's business model to accommodate local circumstances (but not so much that the company loses the advantage of global scale and global branding).
C. transforming the local market to better match the way the company does business elsewhere.
D. avoiding those emerging markets where it is impractical or uneconomic to modify the company's business model to accommodate local circumstances.
E. developing a strategy for the short-term and forget about a long-term strategy because conditions in emerging country markets change so rapidly.
Answer: E
You might also like to view...
What are the major criticisms of sexuality in advertising?
What will be an ideal response?
Which of the following statements best defines an automatic call distribution system?
A. It refers to a telecommunications system used in call centers and customer care facilities to capture incoming calls and route them to available service providers. B. It refers to a system that integrates a representative's computer and phone to facilitate the automatic retrieval of customer records and other information needed to satisfy a customer's needs and requests. C. It refers to a form of caller identification system similar to home telephone caller ID systems. D. It refers to a voice recognition computer mechanism that queries survey respondents with questions and stores their responses.
Which of the following methods of sales forecasting is most likely to be used to predict the economic performance of a country?
A) executive opinion B) Delphi method C) econometric models D) moving average
Steve Bauman is the owner of a company that manufactures metal doors that are utilized by retail outlets in shopping malls or higher crime areas where the retailer wants to provide additional security to prevent break-ins. Steve is developing a new model that provides greater metal strength, is lighter, and is more attractive when in a closed position. He's interested in determining the breakeven point in order to establish minimum goals for the first month of production. Steve estimates that his fixed costs to produce the new model will be $60,000. He plans to sell the doors to retailers at a list price of $249. Variable costs are estimated to be $95. How many units will his business need to sell in order to reach the breakeven point?
A. 390 units B. 337 units C. 241 units D. 632 units E. 154 units