In creating a balanced scorecard, increasing operating income through cost reduction would belong to which category of performance measures?
a. Learning and Growth
b. Internal Business Processes
c. Customer
d. Financial
d
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When a firm looks for new users in groups that might use the product but do not, the firm is using the ________ strategy
A) new-market segment B) market-penetration C) geographical-expansion D) product development E) diversification
Why does a firm's number of prospects always equal or exceed its number of qualified customers?
What will be an ideal response?
Which of the following is part of the social media and digital marketing expenses part of the
marketing budget? A) creative development expenses B) search engine optimization expenses C) media placement expenses D) press release wire fees
__________________, ______________________, and ____________________ lead to long-term success and is what differentiates your organization from your service competitors.
a. Operational excellence, attention to growth, organizational distinction b. Processes, measurements, controls c. Checks and balances, fundraising, processes d. Client satisfaction, measurements, operational excellence