CRM implementation failure can be attributable to all of the following except?
a. A lack of an approach to analytics
b. Lack of access to customer data
c. The inability to create an enterprise-wide customer relationship strategy
d. The difficulty in integrating CRM applications with legacy systems
b. Lack of access to customer data
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Inventory turnover is the number of times merchandise was sold during the accounting period
Indicate whether the statement is true or false
A local chain electronics store does not allow its store or district managers to make important decisions about their stores. The main role of store managers is to supervise employees and make sure day-to-day transactions run smoothly while district managers supervise store managers and report profitability data back to top-level management. Not allowing store or district managers decision-making
authority is most likely to be found in which type of organization? A) Segmented B) Centralized C) Desegmented D) Decentralized
To verify transactions, accountants use two mirror-image processes: vouching and tracing. Tracing is a process where the accountant begins with an item of original data and checks out all the activity that has occurred from beginning to end to make sure it has been properly recorded throughout the bookkeeping process
a. True b. False Indicate whether the statement is true or false
Which of the following tasks should a segmenter be engaged in?
A. providing a unique brand name that does not become common B. merging various submarkets together to satisfy them more easily C. assuming a whole market with a similar set of customers D. selecting a marketing mix that works fairly well with each segment E. fine-tuning the marketing mix for each target market