According to the text, what is at the heart of all communication?

A) Behaviors B) Emotion C) Culture D) Genetics E) Perception


E

Communication & Mass Media

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An advertisement should be able to hold the audience until it has finished presenting the idea and should not be boring. The statement refers to

a) interest. b) subhead. c) desire. d) action.

Communication & Mass Media

A statement that people accept as true is a __________

Fill in the blanks with correct word

Communication & Mass Media

In discovering that audience members have similar cultural characteristics, are about the same age, and have about the same education level, a speaker is trying to discover

a. audience beliefs. b. common ground. c. values. d. audience feelings.

Communication & Mass Media

Effective communicators follow

A. the same communication rules regardless of who is present. B. their own communication rules that challenge the norm. C. the same communication rules regardless of where they are. D. communication rules that vary with place and who is there.

Communication & Mass Media