In discovering that audience members have similar cultural characteristics, are about the same age, and have about the same education level, a speaker is trying to discover
a. audience beliefs.
b. common ground.
c. values.
d. audience feelings.
b
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Heavy watchers of television, especially violent programming, believe in a much more violent world out there and expect to encounter violence sometimes in their lives. This statement reflects which theory of media?
a. uses and gratifications b. cultivation theory c. social learning d. agenda setting
Which lead type is best for meetings, speeches and news conferences?
A. summary B. name-recognition C. interesting action D. event
Adrienne is a manager in the marketing
department. Since becoming a manager, she is quickly creating enemies. She doesn't seem to have any regard for the people in her department, and she pushes her solutions to problems regardless of what others think, believe, or feel. Which conflict style does Adrienne most likely prescribe to? A. Accommodating B. Collaborating C. Avoiding D. Competing
Today PR writers must hone their skills using a wide variety of writing tactics as well as media. Given this reality, why should they also become experts in particular subjects?
What will be an ideal response?