A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?
A) slice-of-life
B) dramatization
C) resonance advertising
D) testimonial
B
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Scardino has persisted in office much longer than did Carly Fiorina, the high profile, former chief executive of Hewlett-Packard. Explore the reasons for this difference. Do they affect your assessment of their respective contributions?
What will be an ideal response?
Which of the following companies is an example of a manufacturer?
A. Best Buy B. Intel C. Walmart D. McDonalds E. H&R Block
Companies that show support for recycling efforts and other examples of green marketing through advertising are engaged in:
A. event publicity B. public relations profiling C. consumer intimidation D. sponsorship E. advocacy publicity
You own Priscilla's Pecans. You employ five people and sell your pecan products in one town in Georgia. Your products are not sold in any other state. The federal government imposes regulations on the pecan industry. The Georgia legislature issues its own safety laws that are stricter than the federal rules. Georgia also places a tax on pecan products made out-of-state because it fears those
products will not be as safe as those produced in Georgia under the strict Georgia regulations. The regulations raise the cost of doing business. To register your unhappiness with the Georgia regulations you attach a label to your products that alerts customers to the rules and expresses your view that the rules are unnecessary and too costly. You donate $10,000 to the campaign of Lucinda Snopes, a friend who is running for the legislature. She opposes the pecan law. Buddy Reeves, the county attorney, reads the label criticizing the new safety regulations. He draws up a complaint against you and against Priscilla's for distributing inflammatory statements in commerce. He instructs the sheriff to seize your products in order to stop distribution of your statement, which the sheriff does. You contact attorney Travis Shifflett and ask him to represent you. The sheriff's confiscation of your goods may pose which, if any, of the following problems? a. the sheriff searched your premises without a warrant, thus violating your 4th Amendment rights b. even though the sheriff searched your premises without a warrant, there is no constitutional problem becauseFourth Amendment rights apply to persons, not businesses c. a Sixth Amendment takings problem may be involved d. no constitutional problems arise from the sheriff's acts e. all of the other choices are correct