Discuss ways to adapt a message to a receiving culture.
What will be an ideal response?
Key to the diffusion and convergence processes across cultures is adaptation of the message to the receiving culture. The key is to adapt to the local culture, localize thinking, localize the product, and localize the marketing strategy.
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Which part of a PR plan would take into account elements such as mileage, postage, and staffing?
a. Budget b. Tactic c. Evaluation d. Strategy
Group cohesiveness can be created through
a. narratives. b. humor. c. questioning. d. courtesy.
Which of the following is not true of the French nouvelle vague (new wave) movie making movement?
a. rejected commercial French cinema b. favored light, non-intellectual entertainments c. began their careers, often, as critics d. all of the above
Personal proof, consisting of expertise and authority, is also known as
A. logos. B. ethos. C. pathos. D. togos.