3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino ________.
A. idiosyncrasy
B. custom
C. belief
D. value
E. demographic pattern
Answer: B
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What is the purpose of the bibliography section in a formal report?
A) It limits your ethical obligation to credit your sources. B) It replaces the use of references. C) It includes the names and subjects mentioned in a report. D) It includes material that is not directly relevant to all audience members. E) It fulfills your ethical obligations to credit sources and allows readers to consult the sources.
_____ is defined as information about buyersthat is gathered over time andfrom very different sourcesthat helps the salespersondetermine buyer needs tobetter serve them.
A. Competitor knowledge B. Product knowledge C. Customer knowledge D. Industry knowledge E. Promotion knowledge
A useful variation of the collaborative style of conflict management is to:
a. ignore criticism. b. give the other side whatever he or she wants. c. agree with the person criticizing you. d. cut way back on your initial demand or offer.
Wrongfully gaining respondent cooperation to reduce costs; misrepresenting sampling methods; using information obtained for a client in another research project; and over- or underestimating data collection costs would be questionable ethical practices.
a. true b. false