_____ is defined as information about buyersthat is gathered over time andfrom very different sourcesthat helps the salespersondetermine buyer needs tobetter serve them.
A. Competitor knowledge
B. Product knowledge
C. Customer knowledge
D. Industry knowledge
E. Promotion knowledge
Answer: C
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When a company places an ad on Google, the action is a tactic of the ________ element of the marketing mix.
A. product B. place C. promotion D. price E. process
Outsourcing allows a client to know exactly what the cost of its IS functions will be over the period of the contract, which is usually several years. This allows for better _____.
Fill in the blank(s) with the appropriate word(s).
An auditor determines that there is an inherent risk that a company has not included both the basic earnings per share and diluted earnings per share amounts in financial statements even though significant dilutive securities are part of the company's complex capital structure. This determination is most likely tied to which of the following management assertions?
a. Valuation. b. Presentation and disclosure. c. Rights and obligations. d. Existence.
Which of the following is a challenge of marketing through online social networks?
A) Results are hard to measure. B) Users seldom have control over the online social networks. C) Most existing networks are already controlled by major corporations and therefore do not favor competitors. D) It is difficult to get the approval of the online advisory board to post an ad in a social network. E) Marketing via online social networks is expensive and time-consuming.