Which type of media generates larger audiences for a particular program or event than any other single media?
a) Broadcast
b) Online
c) Print
d) Earned
a
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When their gondola on the Ferris wheel stops at the very top, Sharif notices that Zack is shaking and that he stutters when he says, “W-wow, we are r-really high up!” What kinds of emotional cues is Zack giving Sharif?
What will be an ideal response?
The biggest disadvantage of using the projective technique in advertising research is
a) Cost b) Difficulty in data analysis c) Sampling d) Artificial environment
The goal of guerrilla marketing tactics is to
a. Develop exhibitive advertising b. Place advertising in every popular media with high frequency c. Generate buzz and earned media coverage d. Saturate a mass market using viral memes
One emergency response communication guideline from the Initial Event stage is:
a) to provide all needed and approximate information to reassure audience and calm anxiety. b) to inform and persuade about ongoing cleanup, recovery, and rebuilding efforts. c) broad-based cooperation with and support of emergency responders and recovery efforts. d) to react to feedback from affected publics to correct misunderstanding and rumor.