The goal of guerrilla marketing tactics is to
a. Develop exhibitive advertising
b. Place advertising in every popular media with high frequency
c. Generate buzz and earned media coverage
d. Saturate a mass market using viral memes
c. Generate buzz and earned media coverage
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Self-esteem is a measure of how _________ you think you are
Fill in the blank with correct word
Sport Sox is a new company that makes comfortable, breathable socks for runners. The owners of the firm want to use PR to make the targeted audience aware of Super Sox. Which of the following activities would be most effective?
a. creating a video news release b. sponsoring a local marathon c. placing an ad in a running magazine d. buying naming rights to a stadium
Attritubutions
What will be an ideal response?