CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine:
A) warranty of products sold to consumers.
B) amount paid by consumers in different countries.
C) which customers are most valuable.
D) the use of credit cards for payment.
E) the use of laptop computers by customers.
C
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International trade is based on the notion that
a. different currencies are an obstacle to international trade. b. goods are more mobile internationally than are resources. c. resources are more mobile internationally than are goods. d. a country's exports should always exceed its imports.
Which of the following is NOT part of the business market?
A) Scott Sign Systems sells interior signs to an Alabama resort. B) A municipal government buys chemicals for its city swimming pools. C) Sue buys a gift for her mother. D) A Canadian software company buys tickets to send a group of salespeople to make a presentation to a heavy equipment manufacturer in Japan. E) Airmark sells a vinyl printing press to a manufacturer of plastic bags.
What is the key lesson behind Chapter 10's opening scenario on Justine Sacco and her experiences with Twitter?
A) Social media giveth, and social media taketh away. B) Twitter can be an excellent career-building tool. C) Public relations professionals should avoid social media. D) Facebook would have been a smarter choice in this case.
Approximately what percentage of the total money supply, M1, is currency?
a. 10% b. 20% c. 30% d. 50% e. 75%