What is the key lesson behind Chapter 10's opening scenario on Justine Sacco and her experiences with Twitter?

A) Social media giveth, and social media taketh away.
B) Twitter can be an excellent career-building tool.
C) Public relations professionals should avoid social media.
D) Facebook would have been a smarter choice in this case.


A

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Which of the strategies should be adopted when a customer takes time to share a concern, complaint, or question?

A. Ensure that necessary follow-up actions begin once the transaction is completed. B. Take necessary actions to resolve the problem only when it is most convenient for you. C. Redirect the complaint, concern, or query to your boss. D. Pretend to address the customer's grievances by giving them utmost importance.

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Differentiate between an internal proposal and an internal proposal

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In the context of Hofstede's original four dimensions, organizations in high-power-distance countries will tend to be centralized and have tall organization structures.

Answer the following statement true (T) or false (F)

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Claire works for Mattco but owns no Mattco stock. She buys 10 shares of a new issue of company stock and afterward receives the signed registration statement, which contains an untrue statement of material fact. Because Claire works for Mattco, she recognizes the error. Can Claire sue the auditor?

A) Yes, under Section 11, reliance is usually not required. B) Yes, if she can prove she would not have bought the stock otherwise. C) No, because she did not rely on the statement. D) No, because there is no privity between Barbara and the auditor.

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