In terms of how contracts are formed, contracts can contain words (____________________ contracts) or result from the actions of the parties (____________________ contracts).
Fill in the blank(s) with the appropriate word(s).
express, implied
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A(n) ________ marketer looks ahead to needs customers may have in the near future
A) laidback B) creative C) inexperienced D) responsive E) anticipative
A manufacturing chain is a path that leads from the suppliers of the materials from which a product is made to the final customer
Indicate whether the statement is true or false
Why did accounting and reporting practices in the U.S. prior to 1930 not meet the needs of shareholder investors?
What will be an ideal response?
Which of the following conditions must be met to effectively employ marketing public relations?
A) Marketing and public relations practitioners need to better understand how to use a variety of intermediaries to convey promotional messages. B) Public relations agencies need to acquire firms specializing in other communication strategies. C) All promotional elements need to be brought under control of the marketing department. D) Practitioners of MPR need to have backgrounds in creative advertising. E) Firms must establish a directly proportional link between promotion and sales.