Belling is a chain of coffee shops. Give an example of a category point-of-parity and a competitive point-of-parity for the company
What will be an ideal response?
Student answers may vary.
A category point-of-parity for Belling could be its freshly-brewed coffee and friendly atmosphere.
A competitive point-of-parity could be its fast customer service times.
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Ann Arbor Division of the Michigan Company has the following statistics for its most recent operations: Assets available for use (Market Value) $3,600,000 Assets available for use (Book Value) $2,000,000 Ann Arbor Division's return on investment 25% Ann Arbor Division's residual income 200,000 Return on investment (entire Michigan Company) 20% Refer to Michigan Company. Compute EVA assuming the
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Canadian Airline did market research to determine the expectations of business travelers-its target market. It learned business travelers don't view air travel as a simple product but as a inconsistently performed sequential process that includes making reservations, checking-in, waiting, boarding, in-flight time and baggage pick-up. Canadian Airline diagnosed that a problem existed with its:
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