Audience members tend to recall what the speaker presents last better than they recall the information presented in the body of the speech. This effect is called ____

A) the primacy effect
B) the inverted effect
C) the recency effect
D) selective memory


C

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Today, people get traditional television entertainment online. 2. Writers today are given beats that include just one kind of media, such as print or digital. 3. When you write for the electronic news media, you should refrain from being on social media. 4. Broadcast stations and cable and satellite channels must meet licensing requirements. 5. The money television stations earn when selling ads during local programming funds the operation of the station.

Communication & Mass Media

Black and hillbilly music merged to create rockabilly music, which became rock ‘n' roll

Indicate whether this statement is true or false.

Communication & Mass Media

In production context criticism, the type of analysis that focuses on issues of determination and how constraints in organizational environments place limits on decision-making is called

a. actional analysis. b. structural analysis. c. operational analysis. d. Both a and b. e. Both a and c.

Communication & Mass Media

All of the following are reasons why it’s impossible to listen well all the time except

a. message overload. b. rapid thought. c. lack of training. d. faulty assumptions. e. message importance.

Communication & Mass Media