Describe the concept of "spin" and explain why it has no part in the public relations profession
What will be an ideal response?
In its most benign form, spin refers to the interpretation of an issue or action to sway public opinion. In its most virulent form, spin means confusing an issue, distorting, obfuscating it, or even lying about it. Public relations is not about spinning facts. Lying, confusing or distorting facts is antithetical to the proper practice of public relations. The cardinal rule of public relations is to never, ever lie.
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A person who cannot prioritize activities in order of importance demonstrates ______.
A. rational decision-making B. decisiveness C. indecisiveness D. bounded rationality
A system of improvement based on a series of gradual and often small improvements is called:
A) throughput. B) kaizen. C) manufacturing cycle efficiency. D) centralization.
Which of the following is not an important step in conducting a performance-related discussion?
a. Discuss alternatives with the employee b. Seek agreement on what needs to be accomplished c. Tell the employee exactly how they can fix the problem d. Express confidence in the employee's ability to resolve the issue
Client resistance can be expressed in a variety of ways; which of the following ways is detailed as the client philosophizing about the organization and its theoretical patterns?
a. Attack. b. Moralizing. c. Methodology. d. Intellectualizing.